September 05th, 2017

Hey Brother, Can You Spare a Like?

“I want a life in which people are not asked to work for free—by people who can totally afford to pay.” –Revola

The Hunger Games captured our imagination because everyone watching the film was thinking, somewhere in the cellar of his unconscious: “Jesus, that could be me.”

Such is the economic climate of the times. Especially for creative souls — which is to say all of us, because we all create something in order to survive.

Unlike Katniss, artists have been slowly inculcated — over the past twenty years — to fight for eyeballs, the Internet culture’s new currency: ‘Likes’, ‘followers’, clicks.

What would have passed as a simple ‘help wanted’ query ten years ago — listing a job description and how much you’d be paid — is now a promise that if you work for free perhaps a lot of people will see what you are doing and ‘like’ your Facebook page.

Up-and-coming actress Paris Berelc could only compete for a recent audtion after she confirmed to the producers that she had over 1-million followers on Instagram.

And no one’s exempt, not even acrobats. Force of nature Rovela answered a call for talent from Oprah and balked when she was told she’d be paid with ‘exposure.’ “Fuck that,” she declared (sorta), on her blog, to much fanfare and clicking on the Internet. Read more



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Filed Under: Kulture and Technology